Wednesday, July 11, 2018

Trusting someone can pay big dividends.

It can be tough being a brand product accelerator. Not only can it be difficult making headway with the company I know I can help make a lot of money by accelerating the value of their brand or specific product, I have also found people who have to know what my idea is before they will use a contact that could help get me in the door of a company I can help.

I explain to my contact that I will happily give them a residual percentage of whatever I am paid if their contact and my pitch results in a successful outcome. I have suggested they can add in a lawyer to make sure the contracts and agreements make sense and are fair, and will benefit them as long as I am benefitting.

Interacting with contacts who are also sales persons suddenly makes the concept of sharing a connection with me in exchange for what could be a lucrative amount of revenue later is just too simple of a concept to consider. "What if's" get added. What if your idea is really stupid and my connection is appalled I sent you to them? Well, doesn't that mean I lose YOU as a future contact as well? And as a sales person, don't you have the ability to align with your contact if things go badly and the two of you can stay connected by just piling up on me?

These points are so obvious to me I am left flummoxed why someone who could stand to make a ridiculous amount of residual income for sharing a connection with me being so afraid to do so. I have come to the conclusion it is difficult for long time sales people to "let it go" and see what happens. I have placed a lot of historical information on my LinkedIn page to help assuage any doubts a potential contact might have in helping me.

I worked for 15 years in the service of others filming and editing their projects while treating them as if they were my own. I then spent 11 years being a caregiver for my own parents. I feel my background is pretty solid and my goal is to accelerate brand and product value.

One time I connected two people in business and they had a falling out. I asked the person who was being benefited by the connection I gave them what had happened. They actually had the gall to say it was none of my business. Of course I was offended and decided I wouldn't be sharing connections with that person in the future. I get what is at stake when someone shares a connection with me.

Other than keeping my idea confidential until I have some type of contingency agreement that only validates if my idea is used, my goal is to enrich everyone who helped make the Brand or Product Acceleration happen. I understand that a business may be reluctant to hear outside ideas because maybe they have already considered the same idea internally.

What if that happened, but my presentation was better and actually change the minds of decision makers within the company. Either my pitch is welcomed, and change occurs, or it is not, and no change occurs and I am probably not compensated anyways.

I can't be rewarded unless the company is rewarded, and I am solid with rewarding anyone who helps me make solid contact at a company I want to accelerate a brand or product.


Visit my LinkedIN page to learn more.

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