Trend Spotting doesn't always have to Involve Entirely New Things.

I am a Brand and Product Value Accelerator. However, I could also call myself a Trend Spotter who rather than finding out what youth want, instead figures out ways to make existing products have more value and popularity for all ages. Isn't that a form of Trend Spotting as well?

Sometimes people think a marketing innovation idea for a specific, existing product makes me an advertising agency, or a marketer. The difference is a Marketer and an Advertising Agency's job is to make many products look good, whether or not they themselves believe in the product.

As a Brand and Product Value Accelerator, my job is to squeeze all the usefulness out of a product, a product that I already like. In essence, I am trend spotting for existing products, and that truly is a niche market.

Visit my LinkedIn page to learn more.