Thursday, July 19, 2018

Game Show Strategies.

As a Product and Brand Value Accelerator, I have studied Game Shows. Games Shows are fascinating for many reasons. Game Shows can have a nice long life in syndication. Even as time goes on Game Shows can become a historical footnote for a certain decade. 

The longest running games shows, such as Jeopardy and Wheel of Fortune, seem to have perfected a perfect blend of Host, Skill, and Luck. But there is no one game show formula that automatically works every single time.

One of my skill sets is my ability to understand simple math in a sociological manner. This skill set allows me to watch a game show and assess why the show is successful and also what could have been adjusted to make a show more successful.

I can recall once watching a very popular game show and detecting a flaw in the game aspect of the show. A year or two later the flaw I detected was also detected by the show. They altered the flaw and in my opinion made the show better.

Eventually, most flaws may be detected. ideally the faster the game show is augmented , the better. You can you have me watch your Game show and I'll probably come up with something that will make the show more audience friendly. 

Some people are good in math, some in science, some in both, some are athletic, some are writers or creators. In essence everyone has a skill set. My skill set is observing a scenario and in some instances coming up with an improved version. I understand that in essence most of my creativity is reliant on the foundational success of what others have already built. For that reason I feel gratitude working with others. I enjoy collaboration and am grateful when opportunities arise where I can enhance or improve a solid concept just a bit more.

Sometimes the rules of Game Show Strategies require thinking about the real world and how a Game Show fits into that real world. Just because a game show formula is created that might generate more excitement while reducing the chances for significant payouts, doesn't necessarily make that a winning formula, especially when it comes to Game Show longevity both during the original show run and then again in syndication.

Visit my LinkedIN page to learn more.

Wednesday, July 11, 2018

Trusting someone can pay big dividends.

It can be tough being a brand product accelerator. Not only can it be difficult making headway with the company I know I can help make a lot of money by accelerating the value of their brand or specific product, I have also found people who have to know what my idea is before they will use a contact that could help get me in the door of a company I can help.

I explain to my contact that I will happily give them a residual percentage of whatever I am paid if their contact and my pitch results in a successful outcome. I have suggested they can add in a lawyer to make sure the contracts and agreements make sense and are fair, and will benefit them as long as I am benefitting.

Interacting with contacts who are also sales persons suddenly makes the concept of sharing a connection with me in exchange for what could be a lucrative amount of revenue later is just too simple of a concept to consider. "What if's" get added. What if your idea is really stupid and my connection is appalled I sent you to them? Well, doesn't that mean I lose YOU as a future contact as well? And as a sales person, don't you have the ability to align with your contact if things go badly and the two of you can stay connected by just piling up on me?

These points are so obvious to me I am left flummoxed why someone who could stand to make a ridiculous amount of residual income for sharing a connection with me being so afraid to do so. I have come to the conclusion it is difficult for long time sales people to "let it go" and see what happens. I have placed a lot of historical information on my LinkedIn page to help assuage any doubts a potential contact might have in helping me.

I worked for 15 years in the service of others filming and editing their projects while treating them as if they were my own. I then spent 11 years being a caregiver for my own parents. I feel my background is pretty solid and my goal is to accelerate brand and product value.

One time I connected two people in business and they had a falling out. I asked the person who was being benefited by the connection I gave them what had happened. They actually had the gall to say it was none of my business. Of course I was offended and decided I wouldn't be sharing connections with that person in the future. I get what is at stake when someone shares a connection with me.

Other than keeping my idea confidential until I have some type of contingency agreement that only validates if my idea is used, my goal is to enrich everyone who helped make the Brand or Product Acceleration happen. I understand that a business may be reluctant to hear outside ideas because maybe they have already considered the same idea internally.

What if that happened, but my presentation was better and actually change the minds of decision makers within the company. Either my pitch is welcomed, and change occurs, or it is not, and no change occurs and I am probably not compensated anyways.

I can't be rewarded unless the company is rewarded, and I am solid with rewarding anyone who helps me make solid contact at a company I want to accelerate a brand or product.

Visit my LinkedIN page to learn more.

Saturday, July 7, 2018

Product Value Acceleration.

Product Value Acceleration means I have discovered a product that I really like and I want to accelerate the sales of that product by a significant number. This is not an everyday occurrence. There are a lot good of products out there, so there has to be something extra special for me to want to contact a company and pitch them on increasing sales of an existing product.

A Company could ironically feel insulted that an outsider claims they can accelerate sales. I would hope that a more positive perception prevails. A person with passion found something about a specific product or service and wants to accelerate sales, this is usually a good thing.

Sometimes my acceleration idea may not require any new modification to an existing product, other times it might. But what is most important to remember is that most of the tough work has already been done by the company.

Take a moment and relive the invention of the ice cream cone and the ice cream waffle. Neither innovator was trying to insult or show up the Ice cream vendor, rather these two gentlemen came up with a way to accelerate sales of ice cream by adding value.

I have been gifted and cursed in the following way, I am really fast with simple math and I can look at a sports play or a security video and notice something that others may not notice, I call this a gift. On the other hand, I can't do calculus nor do I have the ability to take my two dimensional skills into the world of 3 dimension.

I am a believer that if we are really really talented in one thing, the likelihood that we are below average at other things is great. If I believe I can accelerate product or brand value, it also means I probably did not have the means to come up with the entire concept. Rather, I recognized the brilliance of what was done and by adding my ideas to the existing concept, we all benefit.

Somebody such as myself is almost unemployable. This would explain 15 years running my own Los Angeles Emmy winning videotape editing studio and 11 years as a caregiver for my own parents. My talents and gifts are based on my immersing with the real world. Now I hope to give back to those who I know would benefit from my interacting with their company.

I even have an idea on how to make bowling more popular with both existing bowlers and new bowlers. How am I ever going to get a Bowling related company to not only believe me, but actually give me a contingency deal memo that if my idea works, they will compensate me? I'm not sure, but I am going to try. On that note, if you are an attorney or agent who would like to represent me, I would happily agree to a percentage of whatever I am paid.

Visit my LinkedIN page to learn more.

Friday, July 6, 2018

Welcome to "My Product in Demand".

My name is Alessandro Machi. From time to time I find a product that I like and I want to help expand the demand for that product. Because the product already exists and is owned by a company or corporation, getting inside the company can be a challenge. If I'm knocking on your door its because I believe I can accelerate millions more in revenue for your company.

Increasing revenue can come in many ways. One way is to remove a present day stigma attached to your company. The NFL has a controversy involving the National Anthem and players wanting to kneel. I have a solution to this issue that I would like to present to the NFL.

There may be a product I really like and if I can ascertain a way to accelerate sales, I could be contacting your company. A company could become defensive if an outsider is claiming they can increase their sales. This is understandable. I like to focus on the positive, your company succeeded in making something great, you deserve a bigger reward for that achievement.

I am easy to work with in large part because my goals are the same as the company I want to help, increase the popularity of a specific brand or product that I believe has earned it.

If I contact your company one day, maybe you will have heard about me already and the door to get in will be opened.  

A little bit about me. Since the 80's I have been on the leading edge of technology. I worked for the first company to own a Cray Computer. Talk about a merging of technologies, the Cray Computer was used to create hi quality computer graphics, which where then FILMED via an optical printer, the film downloaded and sent in for processing, then picked up six hours later as a film print that was then viewed on a moviola.

Also In the early 80's I was a film student frequenting first of their kind Video Post Production houses so I could have my first Award Winning Season's Greetings Commercials edited. I also had my KTLA Promo video edited on one inch video. And I had another film blown up from Super-8mm to 16mm. Another project taught me about Paint Box Techniques in a room charging 300 dollars an hour, and some very interesting techniques that are still valid in the present.

In the 90's I launched my own videotape editing studio. I was responsible for every video, audio, and power cord  connection, and I learned the importance of calibration. In 2001 I won a Los Angeles Emmy and my videotape editing studio was directly responsible for over 24 IMDB credits. I closed my video editing business in 2007 so I could become  a caregiver for both of my parents.

The collective of all of my experiences, which basically was in the service of others while doing what I loved to do, has placed me in a unique situation where I can help certain companies by accelerating the value of some of their products or brands, because I am in contact with their products.

You can get a bit more detail about my work history here.