Sometimes people think this makes me an advertising agency, or a marketer. The difference is a Marketer and an Advertising Agency's job is to make many products look good, whether or not they themselves believe in the product to the extent their own commercials about the product exhort.
As a Brand and Product Value Accelerator, my job is to squeeze all the usefulness out of a product, a product that I already like. In essence, I am trend spotting for existing products, and that truly is a niche market.
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